KuCoin rebrands Avantis to Veranta, trading continues
cryptocurrency.com.tr reports that KuCoin has officially completed the rebranding of Avantis to Veranta, retaining the AVNT ticker. The exchange confirmed that trading, deposit, and withdrawal services remain unaffected by this change. This strategic shift aims to refresh the brand identity while ensuring operational stability for users.
The move is intended to enhance market perception and boost user engagement for the rebranded entity. KuCoin assured stakeholders that existing services would continue without interruption during the transition. This stability is expected to bolster user confidence as the market adjusts to the new name.
The broader crypto market is currently showing mixed signals with varying asset momentum. KuCoin’s decision to maintain service continuity during the rebranding is a key factor in attracting new interest. The exchange highlighted that this transition is part of a broader strategy to engage users effectively. More details regarding the rebranding were made available through the official announcement.
How the market reacted
Whalio's own Binance spot order flow for AVNT, measured when this story was written up on 28 September 2026. Not the outlet's figures.
Whalio data shows AVNT trading at $0.1290 with a 24-hour spot volume of $831,675. The 1-hour buy ratio is 42.6%, while the 4-hour ratio is 48.7%, both sitting below the 24-hour average of 49.3%. This indicates that buying pressure is currently fading compared to the daily average. Volume deltas are negative across all timeframes, with -$11,108 in the last hour and -$17,253 over four hours. A negative volume delta means sellers are executing larger trades than buyers in these short windows. Despite this, the 24-hour Cumulative Volume Delta closed at +$112,593, showing net buying over the full day.
The latest daily buy ratio of 47.8% sits at the 25th percentile of the last 322 days, against a median of 49.5% - weaker buying than most days.
Was that an ordinary day?
The same Binance spot measurements for AVNT, averaged over the days leading up to the story.
Over the preceding week, the 7-day average buy ratio was 50.5%, making the current 24-hour ratio of 49.3% slightly lower by 1.3 points. The 24-hour volume of $831,675 is roughly half the weekly average, indicating a quieter trading day than usual. While the price rose 16.8% over eight days, the recent momentum shows a slight cooling off. The weekly volume delta totaled +$272,422, contrasting with the recent negative hourly deltas. This suggests that while the week was generally positive, today’s activity is less intense than the weekly norm.