Ethena Pay delays US, UK, and Europe launch to late September
Ethena (ENA)
Editor:
Eugene Serbin
cryptobriefing.com reports that Ethena Pay plans to launch in the US, UK, and Europe within three to four weeks. The self-custodial neobank app began its beta across 48 countries on September 1, initially skipping Western markets to meet regulatory requirements. Founder and CEO Guy Young stated during a Sept. 14 Unchained interview that geographic expansion is the team’s top priority.
He indicated that the US, Europe, the UK, and parts of Asia including Taiwan are expected to come online in roughly three to four weeks. This timeline is later than the company's previous guidance, which listed US and EU support as features expected in September. The expansion schedule partly depends on card partners Third National and Rain, who issue and manage the Visa card.
Ethena Pay remains in a gated beta, with Young confirming the company is intentionally expanding the product gradually. The jurisdictions page currently lists the US, EU, UK, Switzerland, Canada, Taiwan, and South Korea as coming soon without specific dates. Young noted that the US is not among the company’s five highest priority markets over the longer term. He pointed instead to South America and Asia as regions where Ethena already has a significant user base.
How the market reacted
Whalio's own Binance spot order flow for ENA, measured when this story was written up on 15 September 2026. Not the outlet's figures.
Whalio’s spot data for ENA shows a price of $0.1432 with a 24-hour buy ratio of 48.5%. Short-term pressure is slightly weaker, with buy ratios at 45.6% for the 1h and 46.3% for the 4h. The volume delta is negative across all timeframes, totaling -$870,237 over 24 hours. This indicates that sellers are dominating the current flow, as the volume delta measures the net difference between buy and sell volume. Buyers have been in control for only 5 of the last 24 hours, suggesting fading buying pressure relative to the daily average.
The latest daily buy ratio of 42.7% sits at the 1st percentile of the last 324 days, against a median of 49.0% - among the weakest buying days it has had.
Was that an ordinary day?
The same Binance spot measurements for ENA, averaged over the days leading up to the story.
Over the preceding week, the buy ratio averaged 49.2%, making today’s 24h reading of 48.5% slightly below the norm. Trading volume was 0.96x the average, indicating a quiet day compared to typical activity. The coin has dropped 12.8% over the last 8 days, with a total volume delta of -$3,074,670. Net buying occurred on only 3 of the past 7 days, highlighting a generally bearish trend. This day is ordinary in terms of volume but continues the recent downward price trajectory.