Steak 'n Shake Reports 19% Sales Growth After Bitcoin Adoption
Bitcoin (BTC)
Editor:
Eugene Serbin
bitcoinethereumnews.com reports that Steak ‘n Shake has achieved double-digit same-store sales growth since adopting Bitcoin payments. The Indianapolis-based franchise announced on X that franchise-partners saw a 19% gain in same-store sales for the current quarter. The company began accepting Bitcoin via the Lightning Network in May 2025, a move that Chief MAHA Officer Michael Boes calls a core driver of business performance.
Boes stated that Bitcoin is real money made with real energy, noting that the network allows the company to save roughly 50% on processing fees compared to traditional credit card processors. Traditional processors charge between 2.5% and 3.5% per transaction, whereas Bitcoin payments are cheaper and faster. This accelerated growth follows an 11% quarter-over-quarter rise in Q2 2025 and a 15% increase in Q3 2025.
The firm outpaced major rivals including McDonald’s, Taco Bell, and Domino’s with these figures. In January, Steak ‘n Shake added $10 million in Bitcoin to its strategic reserve and plans to add the cryptocurrency to its balance sheet. The company previously considered accepting other cryptocurrencies but scrapped the idea after a poll indicated customers preferred Bitcoin alone.
How the market reacted
Whalio's own Binance spot order flow for BTC, measured when this story was written up on 10 September 2026. Not the outlet's figures.
BTC is trading at $78,306.43 with a 24-hour buy ratio of 46.9%, indicating that selling pressure slightly outweighs buying pressure over the full day. Short-term momentum shows a weaker stance, with the 1-hour buy ratio at 44.7% and the 4-hour ratio at 46.1%, suggesting that buying pressure is fading rather than building. The volume delta reflects this imbalance, showing a net outflow of -$3,556,613 in the last hour and -$10,108,009 over four hours. Over the past 24 hours, the cumulative volume delta stands at -$70,116,211, meaning more capital has flowed out than in. This negative delta confirms that sellers are currently more aggressive than buyers on Binance spot markets.
The latest daily buy ratio of 46.7% sits at the 18th percentile of the last 322 days, against a median of 49.2% - weaker buying than most days.
Was that an ordinary day?
The same Binance spot measurements for BTC, averaged over the days leading up to the story.
Compared to the preceding week, today’s activity shows a buy ratio of 46.9% against a 7-day average of 48.8%, a drop of 1.9 points. This indicates that today is a slightly less bullish day for the coin than the weekly average suggests. Volume remains stable at 0.99x the average, showing no significant deviation in trading intensity. Over the eight-day period, the total volume delta was -$221,509,764, with net buying occurring on only two of the seven days. This context places today’s modest decline in buy ratio within a broader pattern of mild net selling over the past week.