Circle brings DJ Khaled to USDC team amid X backlash
USDC (USDC)
Editor:
Eugene Serbin
cryptocurrency.com.tr reports that Circle has welcomed DJ Khaled to its team USDC, a move that sparked backlash on X. The outlet notes that this misstep highlights the risks associated with celebrity associations in the crypto sector. It emphasizes that the situation underscores the need for clear communication and thorough due diligence when partnering with public figures.
How the market reacted
Whalio's own Binance spot order flow for USDC, measured when this story was written up on 7 October 2026. Not the outlet's figures.
USDC is trading at $1.00 with a 1-hour buy ratio of 55.4%, indicating a short-term surge in buying interest compared to the 4-hour ratio of 47.9% and the 24-hour ratio of 49.4%. This 1-hour volume delta is positive at +$6,903,757, suggesting immediate inflows, whereas the 4-hour delta is -$14,202,176 and the 24-hour delta is -$36,955,641. The buy ratio represents the percentage of trades executed by buyers; a higher ratio means buyers are more aggressive. The volume delta measures the net value of buy volume minus sell volume, showing whether more money is flowing in or out. While the 1-hour snapshot shows net buying, the broader 24-hour trend remains net selling.
The latest daily buy ratio of 50.2% sits at the 73rd percentile of the last 322 days, against a median of 48.4% - stronger buying than most days.
Was that an ordinary day?
The same Binance spot measurements for USDC, averaged over the days leading up to the story.
Over the preceding week, the 7-day average buy ratio was 48.5%, making today's 24-hour ratio of 49.4% slightly higher by 0.9 points. The 24-hour spot volume of $2,901,892,322 is 0.96x the weekly average, indicating trading activity is near normal levels. The 24-hour net selling of -$36,955,641 contributes to a total 8-day volume delta of -$662,663,426. With only 1 of the past 7 days showing net buying, this remains an unusual day for sustained accumulation. The price has remained flat at 0.0% change over the 8-day period despite these volume fluctuations.