Ripple Signs $5M Annual Deal to Brand Florida Gators Stadium with XRP
XRP (XRP)
Editor:
Eugene Serbin
bitcoinethereumnews.com reports that Florida Athletics announced a multiyear sponsorship on September 4, bringing Ripple’s XRP branding to Ben Hill Griffin Stadium starting with the 2026 football season. The agreement covers digital properties and event signage while extending financial and technology education to student-athletes and the campus community. An Associated Press report valued the deal at $5 million annually, though neither Florida nor Ripple disclosed the exact financial terms.
University of Florida Athletic Director Scott Stricklin stated, “This partnership brings together two organizations that think boldly about the future, and we look forward to introducing XRP to our fans.” The sponsorship follows an NCAA rule change allowing one midfield advertisement during regular-season games. Florida previously sold field advertising to Geico for its final two home games of the 2025 season at $1 million per game. This longer commitment supports the planned $1.45 billion renovation of the Swamp, targeted for completion before the 2030 football season.
The deal extends Ripple’s college athletics expansion two months after a multiyear arrangement with the University of Kansas. That partnership places XRP branding on Jayhawk uniforms, marking the first cryptocurrency sponsorship on a major college athletic program’s jersey. Education remains a key component, with Ripple committing $25 million to U.S. education programs and supporting 48,108 DonorsChoose projects.
The company also funded stipends for 2,300 new teachers and introduced blockchain training in high schools through Teach For America. Additionally, Ripple’s accelerator initiative with the University of California, Berkeley involved nine startups working on payments, tokenized markets, insurance, and the creator economy. XRP is the native digital asset of the XRP Ledger, a public decentralized blockchain designed for fast, low-cost transfers that settle within seconds.
How the market reacted
Whalio's own Binance spot order flow for XRP, measured when this story was written up on 5 September 2026. Not the outlet's figures.
XRP is trading at $1.40 with a 1-hour buy ratio of 54.0% and a 4-hour buy ratio of 54.7%, indicating that buyers are currently outnumbering sellers in the short term. These short-term buy ratios are higher than the 24-hour buy ratio of 49.3%, suggesting that buying pressure is building in the immediate present compared to the last day. The 1-hour volume delta is positive at +$344,351, while the 4-hour delta is +$1,214,827, showing net inflows of spot volume over these periods. In contrast, the 24-hour volume delta is -$3,417,142, indicating that over the full day, sellers have dominated the flow. The Cumulative Volume Delta (CVD) for the 24-hour close is -$5,597,914, confirming that more volume was sold than bought over the longer timeframe. Net buying occurred for 11 out of 24 hours, with total spot volume reaching $229,341,562 and 1,046,555 trades executed.
The latest daily buy ratio of 49.3% sits at the 67th percentile of the last 281 days, against a median of 48.2% - ordinary for this coin.
Was that an ordinary day?
The same Binance spot measurements for XRP, averaged over the days leading up to the story.
Over the preceding week, the average buy ratio was 50.5%, making the current 24-hour ratio of 49.3% slightly lower by 1.3 points. Volume for the latest day was 1.38 times the average, indicating that trading activity is significantly higher than usual. This is an unusual day for the coin, characterized by elevated volume despite a marginal dip in the buy ratio compared to the weekly average. Net buying occurred for 5 out of 7 days in the week, with a total 8-day volume delta of +$10,591,383. The price changed +1.1% over the 8-day period, showing modest growth despite the recent short-term selling pressure reflected in the 24-hour delta.